Estonia-based energy water drink decided to try their luck in the UK with the primary objective to promote their brand locally to new consumers and attract new distributors.
General market awareness was highly important to Belief Water since they were new players in the new market. They had to stay on top-of-mind when consumers are driving and thinking about a quick mid-commute recharge. Instead of going for coffee - belief offered a healthy alternative to an ever-growing need.
In addition to including drivers that reached the areas being targeted, Adverttu also screened for other relevant variables, which impact impression counts. Using our AI matching process we assessed which driver candidates were on the roads during peak traffic hours and which drivers parked in areas that maximised exposure.
What Belief had to say?
It was an absolute pleasure to work with guys from Adverttu. They are flexible and were always trying to adjust to our needs. After having cars on the roads for just a few weeks - we saw our order count steadily climb up, and we also started receiving an overwhelming amount of responses from people asking to distribute our product. It's been a fun way to experiment with a new market for us, and as we're expanding into new regions - we'll definitely consider using Adverttu again.
...we saw our order count steadily climb up, and we also started receiving an overwhelming amount of responses from people asking to distribute our product.
Raido Kereme, VP Growth
What our drivers thought?
"I've decided to join Adverttu because it just makes sense..."