Get your brand
on the road

Our growing community of both private & fleet vehicles enables advertisers to cost effectively reach their target audience with ad wrapped advertising campaigns locally, regionally and nationally

How it works

Adverttu’s proprietary AI and machine-learning techniques coupled with computer vision and blockchain technologies combine to deliver:

Smart contracts

Automated, time & cost efficient, smart contract driven vehicle ad wrapping processes

Data attribution

Attribution data overlay analysis for accurate campaign spend ROI

Day / Night

Time of day/night + dynamic location specific audience density measurements

Mapping

Ability to map both static poster & mobile on-car campaign audience reach effectiveness

CAMPAIGN SIMULATION

Our Platform enables planners & buyers with upfront campaign simulation functions for £CPM cost estimation & reach analysis,  providing campaign OTS impressions projections and enabling in-campaign modification and extension capabilities with a supporting full suite of campaign performance analytics

IMPRESSIONS MEASUREMENT

Our driver app delivers the integral GPS vehicle journey profiling data, augmented by 28 additional datasets that, by leveraging leading edge computer vision, machine learning & AI technologies, delivers the most comprehensive and accurate audience reach measurement within the OOH sector

AUDIENCE TARGETING

Our diverse community of vehicle drivers and their specific journey profiles offers our advertiser clients a large, unique canvas for their branding message that has a novel and high impact ‘reach’ into their targeted urban audiences of choice

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Cost per thousand (cpm) impressions

Campaign simulation

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Book a demo

Franchise

Join the Family!

Do you think your local businesses would benefit from an added on-street exposure?

Do you or your team have previous experience in the out-of-home advertising sector?

...and finally, Would you like to run Adverttu in your country or local region?

Learn more

Territories

Adverttu is currently ‘live’ in the UK and in launch ‘beta’ mode in France with demand growing in the following territories shaded in green (Estonia, US, Russia, Ukraine, Turkey, Nepal, Bulgaria)
Territory Licensing model

Franchise

Join the Family!

Do you think your local businesses would benefit from an added on-street exposure?

Do you or your team have previous experience in the out-of-home advertising sector?

...and finally, Would you like to run Adverttu in your country or local region?

Learn more

Book a demo

Partner Program

Frequently asked questions

What is Adverttu?

Adverttu is an AdTech company that provides a new outdoor advertising solution for both SMEs and National advertisers. We utilise private and fleet vehicles to help companies advertise to both local neighbourhoods and national audiences, helping them to build their brand fame quickly and raise awareness of their products and services in a flexible and cost-effective way whilst at the same time rewarding local private car drivers. The majority of our fleet of vehicles are private cars but we also have a range of ‘mobility media’ that provides a dynamic canvas upon which advertisers can reach urban audiences in a creative and impactful medium that includes, Trucks, Vans, Mopeds, Motorcycles, E-Bikes & Rickshaws, all of which really do ‘put your brand on the road’!

How much exposure is one Adverttu Driver equal to?

Each Adverttu Driver delivers on average at least 600 miles per month and an average of around 12,000 impressions a day. There can be a slight variance depending upon the size and population density of the region the company is targeting.

How do you calculate impressions (OTS)?

Our advertisers and their ad agencies have access to a bespoke online platform that provides easy access to their ad campaign, enabling them to monitor, assess, amend or extend an existing campaign. Our competitive edge lies within our advanced Telemetrics that analyses data from Adverttu’s GPS mobile application as an input along with patent pending probabilistic algorithms that combines with over 28 datasets enabling the Platform to calculate the minimal deliverable number of impressions each Adverttu vehicle generates in real time. We base the OTS outcome on the simultaneous analysis of these datasets that include parameters such as vehicle type, motoring and pedestrian location densities, time of day/month/year and weather conditions amongst others.

Who are your drivers?

Adverttu drivers are safe, high-mileage drivers who want to make some extra passive income for simply driving around as normal but with a brand message on their car. It’s a passive side income for doing something they’re already doing – driving. To be more specific, our drivers are local residents, with a consistent driving pattern and have a 2012 model car or newer, and like and support the brand they are driving for.

What if Adverttu Driver gets into an accident?

If an accident occurs with our Drivers, promptly notify Adverttu, which in turn gets passed back to the client. The decal is removed from the car, and a replacement driver is used for the duration of the campaign. This is a rare occurrence as all of our drivers have been screened to ensure the highest degree of safe driving.

How do you prove the wrap is still on Adverttu car safe and secure?

When the campaign begins, Adverttu drivers are obligated to send photos of their clean and maintained vehicles on a weekly basis to release the passive income payment along with our in-house developed compliance checking process.

How do vinyl stickers affect driver’s insurance?

Given that the income earned is purely passive and that our driver fleet are simply exploiting their normal motoring journey profile means that the legal arrangement Adverttu has with its’ Drivers is that of an independent contractor. We contract the right to put our client’s advertising message on the side of their car. We explicitly state in our Driver’s terms and conditions that they are not to drive around just for the sake of advertising. This ensures complete compliance with their private motor insurance cover if they are under a domestic and work commute only motor insurance policy. If an accident occurs then the driver's personally held policy cover is in effect because they were driving for personal and domestic reasons; not for commercial or business reasons.

How do you select Drivers for our campaign?

Simply tell us the Location/s you’re looking to target with your campaign (post code, Borough, Ward, County, Shire, Town or City) along with the Target Audience/Customer profile plus the planned campaign duration and the number of vehicles you want to include. Alternatively, provide the above location and target audience data along with a budget estimate and Adverttu’s platform will calculate the optimal campaign fleet size, £CPM rate and achievable OTS impressions reach. Our matching algorithm will select the appropriate Drivers that match your criteria according to our journey profile analysis.

Can I give my campaign’s marketing materials to Drivers to hand-out?

We do highly encourage our brand partners to give us marketing material that we can give to your campaign’s Drivers. Our Drivers are stopped frequently and asked about the car and the featured brand, so it’s favourable to give curious inquirers a call-to-action. It is important to mention that our Drivers are not obligated to go out of their way to pass out material.

What is your pricing model?

Adverttu monthly charge is based upon a combination of a monthly vehicle rental and a fee per mile (between £75 & £175 per vehicle & £0.18p - £0.45p per mile dependant upon the location’s population density and any specific vehicle requirements.) If you have any specific pricing questions regarding your next campaign with us: - Drop us a line on myteam@adverttu.com - Or simply call our office on 020 7884 1393

How long does it take for my campaign to go live?

It will depend on the number of vehicles involved and the region you are targeting. However, our average "campaign preparation period" is no longer than two weeks.

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Adverttu ©2019

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In the meantime, if you have any question - feel free to reach our friendly team on:
sales@adverttu.com
or give us a ring on
020 3994 5095
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