As Sentient Lets grew into a new market, they needed a way to increase their exposure in South-East London, and more specifically around: Abbey Wood, Woolwich Arsenal, Greenwich and Dartford stations. As OOH media options were scarce in those areas - they reached out to Adverttu to gain meaningful awareness in the chosen area and attract new tenants before the end of the year.
Through a joint analysis between Adverttu and Sentient Lets, it has been decided that 12 weeks campaign would create enough marketing saturation to drive results. To achieve the required target, Adverttu launched a 10 car campaign that matched the target area, driving times and a driver profile.
What Sentient Lets had to say?
"The overall experience was a breeze, from selecting our parameters to a rapid turnaround in a very tight timeframe. I can't praise Adverttu team enough for their flexibility and willingness to go above and beyond to exceed our initial expectations. Within two weeks of submitting our campaign, we've started seeing Adverttu cars everywhere. It has been clear that this camapaign elicited a ton of conversations and we received a ton of positive responses from local communities.
Adverttu played an integral role in helping us achieve our letting goals.“
Philip Towlson, Founder & Managing Director
What our drivers thought?
...it creates a lot of new conversations with people, just purely because my car stands out