How ‘Green’ is Transit Media?

More than you would initially think! Apart from it being our brand colour of choice, Adverttu’s green credentials are well established! 

More than you would initially think! Apart from it being our brand colour of choice, Adverttu’s green credentials are well established! 


Our sustainability credentials and capability are extensive and include the ability for brands and advertisers to select private EV and hybrid vehicles, in addition to last mile delivery e-cargo bikes and electric van fleets. These are especially popular for inner city campaigns as campaigns using these low / zero carbon vehicles benefit from congestion and clean air charge waivers, thereby delivering reach into both commuter and residential inner-city OOH audiences.   


Carbon offset is available on a campaign by campaign basis and we can calculate each vehicle’s carbon offset contribution equivalent via our range of partnerships. 


This includes myclimate.org, which use the offset funding globally to support the use of renewable energy, realise energy efficiency measures or reduce methane emissions. This can be achieved through technological advances, the filtering of greenhouse gases from power plants and production facilities, but also through afforestation and other suitable measures in agriculture, so this option is ideal for companies with corporate governance expectations or global CSR programmes. 


We also offer biodegradable vinyl for the ad wrap process, which when combined with our other sustainability practices, provides brands with a powerful ‘green’ Transit Media advertising solution.

       

Econsultancy Top 100 and The Drum ‘Recommended’ digital agency, AIP Media, recently raised the issue of sustainability within the transit media sector and included Adverttu in its latest report, 10 platforms and perspectives changing how we think about advertising.


Anything is Possible Media’s deep dive explores advertising’s bright future and the innovative platforms combining smart management and disruptive content.


As the digital agency rightfully states, transit media succeeds when, “individual driver behaviour patterns and specific vehicles [are connected] with target audience movements and patterns.” 


And, “…joining these dots is where platforms like Adverttu come in, with an all-in-one platform that brings brands, wrap-suppliers and car driver-owners together – along with the data they need to manage campaigns for optimal impact.”


The company then ends with an open question to whether we are collecting and connecting data on electric vehicles. And the answer to that is a very big yes!


Read the AIP Media report here or chat with Katie at k.mcintyre@adverttu.com today about how to experience the benefits of Transit Media sustainably. 

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