How to create an “area take over” with Adverttu

A 'swarming event' harnesses the Adverttu medium's flexibility and translates it into a powerful and incredibly visual message – all whilst communicating your message in the perfect place, at the ideal time.

An Adverttu's "Swarming" is a pop-up event where Nationwide's Pride fleet appears in the same place for maximum visual impact. It is an opportunity for advertisers to dominate an event centre, competitor location or demographic targeted area (or a specific part of the city).

Kensington & Chelsea

Key targets

* Harrods, Knightsbridge

* Westbourne Grove, Notting Hill

* Sloane Street, Mayfair

Additional Areas

* King's Road, Chelsea

* Mount Street, Mayfair

* Connaught Village, Chelsea

City Of Westminster

Key targets:

* Fortnum & Mason, St. James's

* Dover Street Market, Soho 

* Bond Street


Key targets:

* Canada Square, Canary Wharf

* The Royal Exchange, Bank

* Bermondsey Street, Bermondsey

Tower Hamlets

* Victoria Park

* Tobacco Dock

* Canada Square, Canary Wharf


Key targets:

* Islington High-street 

* Emirates Stadium

* O2 Academy, Islington

* Exmouth Markets, Clerkenwell


* Hoxton Square, Shoreditch

* Broadway Market

* Queen Elizabeth Olympic Park

* London Fields


Key targets:

* Camden Town (Camden Markets) 

* Hampstead Heath

* Regent's Park

* Primrose Hill

* Russell Square

* King's Cross St Pancras

Hammersmith & Fulham

Key targets:

* Westfield, Shepherd's Bush

* Shepherds Bush Market

* Fulham Broadway

* Chelsea FC Stadium

* Olympia London

Lambeth & Wandsworth

Key targets:

* Clapham Common

* Battersea Park

* Tooting Bec Common

* The Oval

* Brockwell Park

And what can your brand create with a swarming event

* Presence at an event;

* Your own pop-up event;

* A new brand message with multiple vehicles;

* Have fun with your competitors.

Enjoy your area take-over to dominate your chosen area.

Wondering where to start your swarm even in London? Our team helped you and selected the top places to swarm in London. You choose the area, we take care of the event.

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