Adverttu’s ‘campaign dashboard’ enables advertisers to login and track, in real time, their selected ad wrapped vehicle fleet’s journey.
Adverttu’s ‘campaign dashboard’ enables advertisers to login and track, in real time, their selected ad wrapped vehicle fleet’s journey profiles and its audience ‘location’ reach delivering a cumulative impression count for the campaign’s duration in and around the selected geolocations of advertiser interest.
This particular vehicle tracking dataset is taken from a current ‘live’ campaign that is targeting two key locations namely, a 3-mile radius in South West London (with Clapham Common as its epicentre) and a similar 2-mile radius location in Central London from Charing Cross.
The campaign is running until the end of June and so far, has generated over 3.4m impressions and is therefore on track to meet the campaign simulation impressions reach total of 7.75m.
Adverttu has adapted its audience density measurement algorithms to account for the COVID-19 lockdown impact on both motoring & pedestrian OOH Transit Media audience levels.
Since lockdown on 23rd March, pedestrian and motoring audience levels dropped down to below 28% of their normal, totals, then fluctuated for the following 4 weeks with an average of 31% which has gradually increased to circa 45% in the last two-week period to 15th May.
Our white paper provides a full picture here.