Simply tell us the Location/s you’re looking to target with your campaign (post code, Borough, Ward, County, Shire, Town or City) along with the Target Audience/Customer profile plus the planned campaign duration and the number of vehicles you want to include. Alternatively, provide the above location and target audience data along with a budget estimate and Adverttu’s platform will calculate the optimal campaign fleet size, £CPM rate and achievable OTS impressions reach. Our matching algorithm will select the appropriate Drivers that match your criteria according to our journey profile analysis.

We do highly encourage our brand partners to give us marketing material that we can give to your campaign’s Drivers. Our Drivers are stopped frequently and asked about the car and the featured brand, so it’s favourable to give curious inquirers a call-to-action. It is important to mention that our Drivers are not obligated to go out of their way to pass out material.

Adverttu monthly charge is based upon a combination of a monthly vehicle rental and a fee per mile (between £75 & £175 per vehicle & £0.18p - £0.45p per mile dependant upon the location’s population density and any specific vehicle requirements.) If you have any specific pricing questions regarding your next campaign with us: - Drop us a line on myteam@adverttu.com - Or simply call our office on 020 7884 1393

It will depend on the number of vehicles involved and the region you are targeting. However, our average "campaign preparation period" is no longer than two weeks.

Each Adverttu Driver delivers on average at least 600 miles per month and an average of around 12,000 impressions a day. There can be a slight variance depending upon the size and population density of the region the company is targeting.

Our advertisers and their ad agencies have access to a bespoke online platform that provides easy access to their ad campaign, enabling them to monitor, assess, amend or extend an existing campaign. Our competitive edge lies within our advanced Telemetrics that analyses data from Adverttu’s GPS mobile application as an input along with patent pending probabilistic algorithms that combines with over 28 datasets enabling the Platform to calculate the minimal deliverable number of impressions each Adverttu vehicle generates in real time. We base the OTS outcome on the simultaneous analysis of these datasets that include parameters such as vehicle type, motoring and pedestrian location densities, time of day/month/year and weather conditions amongst others.

Adverttu drivers are safe, high-mileage drivers who want to make some extra passive income for simply driving around as normal but with a brand message on their car. It’s a passive side income for doing something they’re already doing – driving. To be more specific, our drivers are local residents, with a consistent driving pattern and have a 2012 model car or newer, and like and support the brand they are driving for.

If an accident occurs with our Drivers, promptly notify Adverttu, which in turn gets passed back to the client. The decal is removed from the car, and a replacement driver is used for the duration of the campaign. This is a rare occurrence as all of our drivers have been screened to ensure the highest degree of safe driving.

When the campaign begins, Adverttu drivers are obligated to send photos of their clean and maintained vehicles on a weekly basis to release the passive income payment along with our in-house developed compliance checking process.

Given that the income earned is purely passive and that our driver fleet are simply exploiting their normal motoring journey profile means that the legal arrangement Adverttu has with its’ Drivers is that of an independent contractor. We contract the right to put our client’s advertising message on the side of their car. We explicitly state in our Driver’s terms and conditions that they are not to drive around just for the sake of advertising. This ensures complete compliance with their private motor insurance cover if they are under a domestic and work commute only motor insurance policy. If an accident occurs then the driver's personally held policy cover is in effect because they were driving for personal and domestic reasons; not for commercial or business reasons.