FAQ

Advertiser
Driver

What is Adverttu?

Adverttu is an AdTech company that provides a new outdoor advertising solution for both SMEs and National advertisers. We utilise private and fleet vehicles to help companies advertise to both local neighbourhoods and national audiences, helping them to build their brand fame quickly and raise awareness of their products and services in a flexible and cost-effective way whilst at the same time rewarding local private car drivers. The majority of our fleet of vehicles are private cars but we also have a range of ‘mobility media’ that provides a dynamic canvas upon which advertisers can reach urban audiences in a creative and impactful medium that includes, Trucks, Vans, Mopeds, Motorcycles, E-Bikes & Rickshaws, all of which really do ‘put your brand on the road’!

How much exposure is one Adverttu Driver equal to?

Each Adverttu Driver delivers on average at least 600 miles per month and an average of around 12,000 impressions a day. There can be a slight variance depending upon the size and population density of the region the company is targeting.

How do you calculate impressions (OTS)?

Our advertisers and their ad agencies have access to a bespoke online platform that provides easy access to their ad campaign, enabling them to monitor, assess, amend or extend an existing campaign. Our competitive edge lies within our advanced Telemetrics that analyses data from Adverttu’s GPS mobile application as an input along with patent pending probabilistic algorithms that combines with over 28 datasets enabling the Platform to calculate the minimal deliverable number of impressions each Adverttu vehicle generates in real time. We base the OTS outcome on the simultaneous analysis of these datasets that include parameters such as vehicle type, motoring and pedestrian location densities, time of day/month/year and weather conditions amongst others.

Who are your drivers?

Adverttu drivers are safe, high-mileage drivers who want to make some extra passive income for simply driving around as normal but with a brand message on their car. It’s a passive side income for doing something they’re already doing – driving. To be more specific, our drivers are local residents, with a consistent driving pattern and have a 2012 model car or newer, and like and support the brand they are driving for.

What if Adverttu Driver gets into an accident?

If an accident occurs with our Drivers, promptly notify Adverttu, which in turn gets passed back to the client. The decal is removed from the car, and a replacement driver is used for the duration of the campaign. This is a rare occurrence as all of our drivers have been screened to ensure the highest degree of safe driving.

How do you prove the wrap is still on Adverttu car safe and secure?

When the campaign begins, Adverttu drivers are obligated to send photos of their clean and maintained vehicles on a weekly basis to release the passive income payment along with our in-house developed compliance checking process.

How do vinyl stickers affect driver’s insurance?

Given that the income earned is purely passive and that our driver fleet are simply exploiting their normal motoring journey profile means that the legal arrangement Adverttu has with its’ Drivers is that of an independent contractor. We contract the right to put our client’s advertising message on the side of their car. We explicitly state in our Driver’s terms and conditions that they are not to drive around just for the sake of advertising. This ensures complete compliance with their private motor insurance cover if they are under a domestic and work commute only motor insurance policy. If an accident occurs then the driver's personally held policy cover is in effect because they were driving for personal and domestic reasons; not for commercial or business reasons.

How do you select Drivers for our campaign?

Simply tell us the Location/s you’re looking to target with your campaign (post code, Borough, Ward, County, Shire, Town or City) along with the Target Audience/Customer profile plus the planned campaign duration and the number of vehicles you want to include. Alternatively, provide the above location and target audience data along with a budget estimate and Adverttu’s platform will calculate the optimal campaign fleet size, £CPM rate and achievable OTS impressions reach. Our matching algorithm will select the appropriate Drivers that match your criteria according to our journey profile analysis.

Can I give my campaign’s marketing materials to Drivers to hand-out?

We do highly encourage our brand partners to give us marketing material that we can give to your campaign’s Drivers. Our Drivers are stopped frequently and asked about the car and the featured brand, so it’s favourable to give curious inquirers a call-to-action. It is important to mention that our Drivers are not obligated to go out of their way to pass out material.

What is your pricing model?

Adverttu monthly charge is based upon a combination of a monthly vehicle rental and a fee per mile (between £75 & £175 per vehicle & £0.18p - £0.45p per mile dependant upon the location’s population density and any specific vehicle requirements.) If you have any specific pricing questions regarding your next campaign with us: - Drop us a line on myteam@adverttu.com - Or simply call our office on 020 7884 1393

How long does it take for my campaign to go live?

It will depend on the number of vehicles involved and the region you are targeting. However, our average "campaign preparation period" is no longer than two weeks.

What is Adverttu?

The main idea of Adverttu is to create a medium between a company, which is running an advertising campaign and drivers who are willing to use their cars as moving billboards for the daily driving commute around the UK.

What are the minimum requirements to become Adverttu driver?

- 17 years or older
- Clean driving record
- Own a 2009* or newer vehicle

* Some 2008 or older vehicles might be accepted onto the Adverttu platform, depending on the physical appearance of a motor vehicle. Please, write us on info@adverttu.com for more information.

What condition my vehicle should be in to apply?

It should in a clean and maintained condition with no paint damage.

How much can I make?

You can expect to earn up to £150 a month, depending on your driving habits and the monthly mileage.

How long does it take to get my car wrapped?

Our average wrap time is 24 minutes and 17 seconds. Just enough for us to clarify the campaign details, potentially give out some promotional materials and enjoy a cup of tea or coffee! (The drink is on us.)

Will it damage my car?

Not a chance! The wrap is specifically designed to protect your vehicle's paint and to be installed and removed cleanly by our professionals without damage to factory original painted surfaces.

Does Adverttu share my personal details to anyone else?

Absolutely not! We have a very strict policy about sharing any personally identifiable information. Only the driving habits data is shared with an advertiser you are working with, omitting any personal details such as your name and contact information.

Do I have to pay anything to get started?

Nope. Our service is free for the drivers and always will be.

Is there a minimum amount of miles I have to drive?

Yes. We expect you to drive at least 400 miles per month. However, that is due to be discussed during your registration process.

I finally have decided to become an Adverttu Driver. What should I do?

Head over to the App Store (for iPhones) or Google Play Market (for Android phones) and download our nifty mobile application, which will guide you through the setup process and will put a brand on the side of your car in no time.

I just signed up as a driver, how soon can I expect campaign offer?

Campaign availability is purely based on where our Advertisers are choosing to run their campaigns. Once they become available in your area, we will notify you via the app. From that point, you will decide which campaign to choose and when to start to "Earn While Driving".

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