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Turn heads into customers

Plan, buy and deploy exceptional OOH and digital campaigns at any scale

Your brief, your budget, your message, all live in a few weeks.

  • 40,000+ Adverttu drivers across the UK
  • Performance-driven outdoor advertising
  • Effortless measurement, attribution and tracking

How do we turn heads?

Set goals, launch rapidly, track everything and reap the rewards!

On-vehicle advertising

Raise awareness or rapidly acquire customers.

Creative, flexible, backed by data
  • Most affordable OOH media
  • Mobile, any location
  • Easy, quick launch
  • Trackable, scalable
Adverttu Wrapped Tesla Model S

Why Transit OOH?

It’s official (Nielsen 2019 study)

96% Said...

Vehicle graphics made a larger impact than billboards

  • 8 billion annual impressions

  • 20k - 22k per day, everyday

98% Said...

Vehicle graphics created a positive image of a company

Digital

Reach those glued to their mobile devices in real-time.

Mobile display meets transit OOH
  • Inspire action online
  • Drive ticket sales and site visits
  • Grow app downloads and streaming subscriptions
  • ️Encourage social conversations
  • Build brand awareness
  • Generate more retail store visits
  • An image illustrating Adverttu's Shadowfencing Technology

    Shadowfencing

    True one-to-one relevant ad messaging in real-time.


  • An image illustrating Adverttu's Shadowfencing Technology

    Attribution

    Understand which customers came from your OOH advertising.


  • An image illustrating Adverttu's Shadowfencing Technology

    Retargeting

    Be front of mind, all the time, with effortless optimisation.


  • An image illustrating Adverttu's Shadowfencing Technology

    Geofencing

    Capture attention at the right place, right time.


Digital boosts OOH up to 64%

+52%

Average boost to campaign CTR when utilizing shadowfencing

  • 90% more online activity per ad dollar spent than TV, radio and print

  • 4x total reach of every major media channel when amplified by OOH

+64%

Average boost to campaign CTR when utilizing Shadowfencing and device id retargeting

Get your tailored offering

Share a few details for a snappy campaign preview and pricing.

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Adverttu Fleet

Every wrapping type under the sun
  • Image illustrating Adverttu Fleet - Rear Window
    Rear Window
    Motorists
    2 Weeks
    £
  • Image illustrating Adverttu Fleet - Rear Window
    Door Side
    Pedestrains
    2 Weeks
    £
  • Image illustrating Adverttu Fleet - Rear Window
    Super Side
    Pedestrains
    2 Weeks
    £
  • Image illustrating Adverttu Fleet - Rear Window
    Super Surround
    Pedestrains & Motorists
    3 Weeks
    £
  • Image illustrating Adverttu Fleet - Rear Window
    Full Wrap
    Pedestrains & Motorists
    4 Weeks
    £
  • Image illustrating Adverttu Fleet - Rear Window
    Van
    Pedestrains & Motorists
    4 Weeks
    £
  • Image illustrating Adverttu Fleet - Rear Window
    Fleet Side
    Pedestrains
    4 Weeks
    £

Prius to Porsche to Mopeds, Vans & Trucks

40,000+ registered private vehicles of every kind. 139+ makes and 1,719+ models. We’ll handpick the right fleet for your brand.

  • Ad wrapped Mini Cooper
  • Ad wrapped Nissan Leaf
  • Ad wrapped EV Vehicle
  • Ad wrapped Porsche

Swarming

Adverttu Additions - for those who want even more from their campaign!

Swarming is our classic add-on

Great for events, flash mobs, campaign activation and maximum buzz in the city.

Adverttu Campaign: Meatless Farm, Wrapped BMW i3

+50% Engagement impact

When adding Swarming to your campaign

+94% Engagement

When Swarming and Shadowfencing are combined

Plan, Optimise, Review

Our special fuel: statistical modelling to predict on-car impressions

A laptop display, showcasing an Adverttu Planning Tool screen

Adverttu’s secret power?

We augment GPS with 28 additional datasets (i.e. CCTV, building density, weather and more) to accurately calculate real-time audiences.

Acess this data via your very own Campaign Planner and Dashboard so if you’re an OOH newbie or seasoned planner or agency, you’re sorted.

P.S. Don’t forget your dedicated account manager.

Book a free Demo Session

Adverttu: Start to Finish

What to expect

  • 01

    We Listen

    Your objectives meets journey profiling and targeting.
    1
    Adverttu Flow: We Listen
  • 02

    We Simulate

    Know how many people will see your ad before you start.
    1
    Adverttu Flow: We Listen
  • 03

    We Propose

    We outline what you get, when, and at what cost
    1
    Adverttu Flow: We Listen
  • 04

    We Wrap

    On average, campaigns are on the road within 2 weeks.
    1
    Adverttu Flow: We Listen
  • 05

    We Track

    Our Dashboard is updated every hour.
    1
    Adverttu Flow: We Listen
  • 06

    We Optimise

    Want more cars / add-ons - change things at any time.
    1
    Adverttu Flow: We Listen

Let’s get started now!

Ready to put your brand on the road?

Adverttu Mockup - Honey

Frequently Asked Questions

Find out more, if you have any questions, let us know!

We break down our pricing into two charges: Production and Installation (the vehicle wrapping) and Media Cost Per Month (circa £300-400/month) or fortnight.
Wrapping costs are dependent on wrap type, such as: Full Wrap, Vehicle Sides or Special Vinyl Selections: metallic, decals or full print. Our vehicle branding specialists can help find the perfect price balance for your new campaign.

If you have any specific pricing questions, reach out to our team here
This depends on the number of vehicles involved and the region you are targeting, however on average it’s no longer than two weeks.
Adverttu drivers are safe, high-mileage drivers who want to make extra passive income by simply driving around as normal but with a brand’s message on their car. To be more specific, our drivers are local residents with a consistent driving pattern, have a 2011 model car (or newer), and want to support the brand they are driving for.
Simply tell us the location(s) you’re looking to target (post code, borough, county, town or city) along with your target audience. Don’t forget your campaign’s duration and the number of vehicles you’d like to use.
Alternatively, tell us the location and target audience data along with a budget estimate and Adverttu’s platform will calculate the optimal campaign fleet size, £CPM rate and achievable reach.
Our matching algorithm will select the appropriate drivers who match your criteria according to their journey profiles.
Our advertisers and their ad agencies have access to a bespoke online platform that provides easy access to their ad campaign, enabling them to monitor, assess, amend or extend an existing campaign.

Long story short - data analysis!

Our competitive edge lies within our advanced telemetrics that analyses data from Adverttu’s GPS mobile application as an input, along with patent-pending probabilistic algorithms that combine with over 28 datasets. This enables our platform to calculate the minimal deliverable impressions each Adverttu vehicle can generate, all in real time.
We base this OTS outcome on the simultaneous analysis of these datasets that include vehicle type, motoring and pedestrian location densities, time of day/month/year and weather conditions, amongst others.
Each Adverttu driver delivers, on average, 600 miles per month and an average of approximately 12,000 impressions a day. This can slightly vary depending on the size of a region and its population density.
We can do anything! If you need a campaign lasting less than one month, then just ask. We can deliver ad-hoc swarming events, get you dedicated drivers that keep to an area or target hyper locally right down to a single street or building.
When your campaign begins, Adverttu drivers are obligated to send photos of their clean, well-maintained vehicles fortnightly to us. This releases their payment and our in-house compliance checking team are always watching!