This depends on the number of vehicles involved and the region you are targeting, however on average it’s no longer than two weeks.

Adverttu drivers are safe, high-mileage drivers who want to make extra passive income by simply driving around as normal but with a brand’s message on their car. To be more specific, our drivers are local residents with a consistent driving pattern, have a 2011 model car (or newer), and want to support the brand they are driving for.

Simply tell us the location(s) you’re looking to target (post code, borough, county, town or city) along with your target audience. Don’t forget your campaign’s duration and the number of vehicles you’d like to use.
Alternatively, tell us the location and target audience data along with a budget estimate and Adverttu’s platform will calculate the optimal campaign fleet size, £CPM rate and achievable reach.
Our matching algorithm will select the appropriate drivers who match your criteria according to their journey profiles.

Our advertisers and their ad agencies have access to a bespoke online platform that provides easy access to their ad campaign, enabling them to monitor, assess, amend or extend an existing campaign.

Long story short - data analysis!

Our competitive edge lies within our advanced telemetrics that analyses data from Adverttu’s GPS mobile application as an input, along with patent-pending probabilistic algorithms that combine with over 28 datasets. This enables our platform to calculate the minimal deliverable impressions each Adverttu vehicle can generate, all in real time.
We base this OTS outcome on the simultaneous analysis of these datasets that include vehicle type, motoring and pedestrian location densities, time of day/month/year and weather conditions, amongst others.

Each Adverttu driver delivers, on average, 600 miles per month and an average of approximately 12,000 impressions a day. This can slightly vary depending on the size of a region and its population density.

We can do anything! If you need a campaign lasting less than one month, then just ask. We can deliver ad-hoc swarming events, get you dedicated drivers that keep to an area or target hyper locally right down to a single street or building.

When your campaign begins, Adverttu drivers are obligated to send photos of their clean, well-maintained vehicles fortnightly to us. This releases their payment and our in-house compliance checking team are always watching!